Services
Funnel Design
67% of your website visitors leave within 10 seconds. We redesign your customer journey using heat maps from 10,000 African buyers. Average cart value increases by ₵120.
The Problem:
Visitors come to your website and get lost. They can't find prices. They can't find contact information. They can't find the "buy" button. So they leave and buy from competitors whose websites make sense.
The Mathematics:
You lose 67 out of every 100 visitors in the first 10 seconds. Each lost visitor costs you ₵15 in ad spend and ₵150 in potential revenue
Our Method:
The average African business loses money on paid ads for six months before giving up. They blame the platform. The platform isn't broken—their strategy is.
Phase 1:
Install tracking to see exactly where visitors go and where they quit
Phase 2:
Interview 20 recent customers about their buying journey
Phase 3:
Redesign the path from landing to purchase
Phase 4:
Test with 1,000 visitors and refine
What Changes:
Conversion rates increase from 2% to 7%. Same traffic, 3.5X more sales.
Recent Example:
Recent Example: A Nairobi-based travel agency was converting 1.5% of website visitors. We discovered people couldn't find package prices without filling three forms. We put prices upfront with a clear booking button. Conversion jumped to 6.8%. That's ₵340,000 in additional monthly revenue from existing traffic.
Have any Questions?
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+233555115017
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